The Power of Advertising

I had never given it much thought before …. We have never had the surplus money required to be able to advertise in glossy magazines. On Saturday I noticed a couple looking in the window and pointing at a photograph which had been taken during our last fashion parade – they were both smiling and nodding. One thing led to another and he then came in store and tried on the wonderful Travis jumper that was in the photograph and a successful purchase was made (actually he did look as good as the model in the jumper). Which made me start thinking – was it the photograph that had sold the jumper like an advertisement in a magazine, encouraging you to go and seek the product and try in on ?

Advertising… hmm…. I think we will have to start putting money aside for an advertising budget so we can participate in glossy magazines to show off our great clothes and shoes